Media Placement & Management
Our greatest corporate asset at Mary Beth Lacy, Inc., is our networking strength. Our close relationships and earned trust with thousands of editors and writers from key national, international, regional and local golf publications and newspapers, as well as broadcast personnel from important television and radio stations, allows us to achieve consistent client placement. We are renowned for our quick, effective distribution of our clients' press releases, announcements and other communications. To accomplish this, our firm utilizes two main streams; general, widespread wire-service distribution and custom, one-to-one contact with journalists.

• Wire service distribution to online databases, major newswires, top newspapers and trade publications, including both print and broadcast, is delivered through local, regional and national real-time news distributors.

• Custom media database management includes the creation of highly targeted lists of journalists -- updated constantly -- specific to each client.

• Individual pitch calls are made to place stories and break news, and provide a positive spin to even negative news

• Editorial Calendar postings to a targeted listing of upcoming features or special issues.

With over 20 years of Public Relations experience, Mary Beth Lacy, Inc. specializes in the following services:

• New Product Launches
• Media Events
• Press conferences
• Preparation of Media Materials Including
• Press Kits
• Press Releases
• Photo Sessions
• Radio/TV Interviews
• Newspaper interviews
• Internet, Tv, Radio and Magazine article placement
• Product photography placements
• Product photoshoots

Research & Writing
Our press releases include extensive industry research, first drafts and multiple edits. We require accessibility to our clients' marketing collateral, guidance on key messages and access to key principals for quotation purposes. We typically use industry research and competitive analysis to pinpoint and shape news value.

For information on how Mary Beth Lacy, Inc. can help get your story heard in the golf world, please contact Mary Beth Lacy at 760-346-6942.